Digital marketing for law firms

Help the right clients find—and choose—your firm.

Understand how your marketing is performing. Strengthen your visibility. Make it easier for prospective clients to take the next step.

Start with an assessment Explore the three-month sprints →

Start with clarity

Digital Marketing & AI Visibility Assessment

See how prospective clients find, evaluate, and contact your firm—on your website, in Google, and through AI search. Get a clear picture of what is working, where opportunities are being missed, and what to tackle next. AI and automation here focus on marketing visibility and prospective-client response, scheduling, and follow-up.

ONE-TIME FLAT FEE$250

Your assessment report will be delivered within two business days after we receive all the information needed to complete your assessment.

How visible is your firm in AI search?

We review whether your firm appears in answers from ChatGPT, Gemini, Perplexity, and Google AI Overviews, and which competitors appear instead.

Website & web presence

Site speed, mobile experience, practice-area pages, trust signals, and the path from a visit to a consultation.

Google Business Profile

Categories, reviews, photos, posts, and local visibility compared with nearby firms.

Competitor analysis

How other firms show up in your market, what they do well, and where you can stand out.

English & Spanish keywords

What prospective clients search for in each language, where you rank, and opportunities you may be missing.

Current advertising

A review of Google Ads, Local Services Ads, and social campaigns for wasted spend and missed opportunities.

Intake & follow-up

Forms, chat, after-hours response, follow-up, and Spanish-language intake—including how quickly inquiries receive a response.

Clear findings. Practical priorities.

You receive a findings report, quick-win recommendations, a prioritized roadmap, and a one-hour Zoom walkthrough to discuss the findings and your questions.

Purchase your $250 assessment Questions before purchasing? Let’s talk.

Turn priorities into progress

Two focused ways to build.

Our three-month sprints give your firm a defined implementation project. Start with your visibility, or pair that foundation with systems that help inquiries become consultations.

Three-month sprint

Foundation

Build a stronger local presence and improve AI search visibility through your Google Business Profile.

$2,750Total for the three-month sprint

For firms that want a stronger foundation through their Google Business Profile so prospective clients can find them when searching for legal help.

Rebuild and manage your Google Business Profile for your practice areas and local market.
Publish Google Posts several times a week, with photos and branded graphics.
Develop Google Q&A content from your website.
List your firm in more than 60 business directories.
Set up review requests, a review link and QR code, and responses in your firm’s voice.
Track local visibility with a monthly ranking heatmap.

Discuss the Foundation Sprint

Three-month sprint

Growth Engine

Expand your online reach and AI search visibility through your Google Business Profile and website.

$5,000Total for the three-month sprint

For firms that want the Foundation work, plus traffic-generating websites and systems to respond to, schedule, and follow up with prospective clients.

Everything included in the Foundation Sprint.
Google Business Profile optimization to improve visibility in Google and AI-powered search.
Website search engine optimization (SEO) for your practice areas and selected keywords.
An online consultation calendar with reminders and no-show follow-up.
An AI receptionist to answer calls, qualify inquiries, and book consultations around the clock.
A chatbot for website visitors, texts, and social messages.
If needed, a mobile-ready foundational website built from a choice of five templates.

Discuss the Growth Engine Sprint

Both sprints are offered through Catalyst Advisory. If you need ongoing support after your sprint, we can discuss options that fit your firm.

Advertising spend and third-party software subscriptions are billed separately and are not included in the package prices.

Digital Marketing, AI & Automation Advisor

Meet Horacio Gallegos.

Horacio works with Catalyst Advisory on digital marketing and AI visibility assessments and implementation sprints. A native speaker of English and Spanish, he helps law firms develop digital marketing that attracts both English- and Spanish-speaking clients. He also offers his advisory services in both languages and is fluent in Portuguese.

Let’s find your next step

Not sure where to start?

Tell us about your firm and what you want your marketing to accomplish. We’ll help you decide whether an assessment or a focused sprint fits your needs. If you’re looking for ongoing support, we can talk through your options.

Let’s talk about your firm

All prices are in USD.