You went to law school because you love the law. Nobody taught you how to run the business behind it — profitability, team dynamics, and the systems that keep it all moving. That's our work.
Book a consultationWe'll set up a thirty-minute conversation about what your firm needs, and whether we're the right people to help.
You're the rainmaker, the manager, and the last set of eyes on everything. Revenue is up, but you couldn't say whether you're actually more profitable than last year. You hired people to get your time back and somehow have less of it.
None of that means you're doing this wrong. The practice of law and the business of law are two different disciplines, and only one of them was on the syllabus. Most owners end up building the second one in the margins of a full caseload.
That's the part we take on with you.
One-on-one coaching for women who are ready to lead differently. We work on clarity, confidence, and the fit between the firm you're building and the life you want it to support. Ongoing 1:1 sessions, or a Leadership Compass exploration when what you need is a reset rather than a routine.
See how coaching works →A clear look at the business behind your practice. Law Firm Assessments across finances, operations, and team dynamics — plus workshops, and fractional CFO, COO, and CPO support when you need an executive in the seat without a full-time hire.
See how advisory works →Assessment after assessment, we kept finding the same blind spot — smart owners running a business on gut and anxiety because no one had ever shown them their own numbers. So we built the tool.
FirmChief Finance gives you your monthly target, how many contracts you need to hit it, and exactly where your revenue is coming from.
$99/month, 5 seats included. Or start with a QuickLook Report — a one-time read of your firm's finances with a review meeting, $350.
Some owners come to us for the finances. Some for the team. Some because the processes need building — or rebuilding.
Catalyst Advisory focuses on women who own law firms. That focus makes for better work — it means we don't spend the first three sessions catching up to a reality you shouldn't have to explain.
The firm was founded by Lindsay Goldford Gray, a former public defender. She ran her own immigration law firm for nine years. She also founded VECINA, a national nonprofit expanding access to legal assistance for immigrants and refugees. Building both — a law firm and a nonprofit — taught her the lesson this practice rests on: doing excellent work and running a healthy organization are two entirely different skills.
We're based in Austin and work with firms across the country.
Women build and lead law firms in a profession where access to leadership, clients, and influential networks has not always been equal. That context can shape everything from business development and pricing to leadership, financial decisions, and how success is defined.
We built Catalyst with that context in mind—not to prescribe one version of success, but to help women law firm owners build profitable, sustainable firms on their own terms.
Lindsay has become an invaluable member of my team. Lindsay helped me to transform how my firm works as a team, and very soon after, we saw stronger revenue and I finally felt back in control of my time and work–life balance.
Erin McGaugheyFounder, EMC Immigration Law, LLC
Tell us where your firm is and what you're weighing. We'll give you an honest read on whether coaching, advisory, or neither is the right next step.