About

An advisory built for women law firm owners.

We help women law firm owners build profitable, well-run practices—with stronger finances, clearer operations, healthier teams, and more intentional growth.

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Why we exist

The business of law is its own discipline.

Law school teaches you to practice. It doesn't teach you to price work, read a P&L, structure a team, or decide who owns what. Most firm owners learn those things the expensive way — by trial and error, while carrying a full caseload.

Catalyst Advisory exists to close that gap. We focus on women who own law firms, across two kinds of engagement: coaching for the owner, and advisory for the business.

That focus makes for better work. It means we don't spend the first three sessions catching up to a reality you shouldn't have to explain.

Owners come to us at different moments. Sometimes the finances have stopped making sense. Sometimes the team isn't working the way it should. Sometimes the processes need building — or rebuilding, because what worked as a solo doesn't work with a team of five.

Why women?

Women law firm owners are building businesses in a profession where the path to leadership, ownership, clients, and influential networks has not always been equally accessible.

Those structural and cultural differences don't disappear when a woman opens her own firm. They can shape how she prices her work, develops business, builds a network, leads a team, makes financial decisions, and defines success. And many women are doing all of that while carrying a disproportionate share of the responsibilities outside of work.

Catalyst Advisory was built with that context in mind.

We believe women law firm owners deserve business advice that is both rigorous and relevant to the realities in which they are building. That means combining financial and operational strategy with leadership development, business development, and the relationships and networks that create opportunity.

It also means recognizing the power of connection. When women share knowledge, open networks, make introductions, and amplify one another's expertise, they don't just strengthen their individual firms—they expand what's possible for women across the profession.

Our goal isn't to prescribe one version of success. It's to give women law firm owners the insight, strategy, tools, and community to build profitable, sustainable firms on their own terms.

Our team

Support for the whole business—from direction to execution.

Catalyst brings together coaching, strategic advisory, fractional leadership, and project-based implementation to help owners clarify their vision, make sound decisions, and turn those decisions into meaningful progress.

Lindsay Goldford Gray
Founder · Principal Advisor

Lindsay Goldford Gray

Lindsay is an attorney who founded Catalyst Advisory to help women law firm owners build holistic business strategies that connect their finances, operations, teams, and leadership with the lives they want.

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After building and running her own immigration law firm for nine years and founding a national nonprofit, Lindsay understands the decisions and demands of leading an organization firsthand.

Through coaching and advisory work, she helps owners turn strategy into practical priorities, make confident decisions, and put clear plans into action with their teams.

Karen Cepeda
Assessment and Implementation Consultant

Karen Cepeda

Karen works with Catalyst on select client projects, helping law firms assess their operations, eliminate workplace friction, and turn recommendations into practical systems.

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She maps workflows, configures practice-management and CRM tools, improves intake and document processes, builds practical SOPs, and trains teams so that changes take hold. Beyond implementation, she optimizes complex client pipelines and designs data-driven KPI systems that institutionalize accountability and relieve founders from day-to-day production.

Drawing on over 15 years of project management and operations experience, A native speaker of English and Spanish speaker and fluent in Portuguese, Karen can support teams across all three languages.

Horacio Gallegos
Digital Marketing, AI & Automation Advisor

Horacio Gallegos

Horacio helps law firms attract and connect with prospective clients through digital marketing, AI-powered search, and marketing automation.

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He helps law firm owners understand how their digital marketing is performing, identify opportunities for improvement, and turn priorities into practical next steps. His work includes visibility in Google and AI-powered search, along with marketing automation to respond to, schedule, and follow up with prospective clients. A native speaker of English and Spanish, he helps law firms develop digital marketing that attracts both English- and Spanish-speaking clients. He also offers his advisory services in both languages and is fluent in Portuguese. His company, Beacon Legal Growth, is a preferred partner of Catalyst Advisory.

Mindy Gulati
Strategy & Culture Advisor · Leadership Coach

Mindy Gulati

Mindy is an attorney and advisor who helps law firm owners navigate important decisions about strategy, leadership, and workplace culture with a strategic, grounded perspective.

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Her work with law firm partners, CEOs, founders, boards, and leadership teams spans strategic direction, organizational change, workplace challenges, and risk. Through Catalyst, she offers strategy, leadership coaching, and culture support to help owners think through consequential decisions and their implications for the firm and its people.

Mindy is the CEO and Principal Advisor at Fundamental Advisory, an advisory firm that partners with Catalyst.

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Our philosophy

What we believe

You can have all three.

Work that aligns with your purpose, financial stability and freedom, and the flexibility to actually enjoy your life and the people in it. Most firm owners have been quietly told to pick two. We don't accept that trade.

Your life and your firm are the same conversation.

There are plenty of business-in-a-box coaching offerings out there, but they're one-size-fits-all, and that's not how we operate. You come first — this is your life, and your firm. We do it on your terms.

Great teams are built on trust, not pressure.

The healthiest firms we know are the ones where people can cheer each other on, give honest feedback, and grow together. That's not a soft nice-to-have. It's what helps a firm thrive.

Insight only counts when it turns into progress.

We define your North Star, then build the strategic goals and real plans that get you there. Clarity without a plan doesn't change anything.

Where we work

Based in Austin, Texas, Catalyst Advisory offers coaching and advisory services to women law firm owners around the world, with virtual meetings and in-person engagements available by arrangement.

Let's talk about your firm.

Tell us where your firm is and what you're weighing. We'll give you an honest assessment of whether we can help.